TrifMed

TrifMed is a multi-specialty medical clinic with a rehabilitation centre in Fălticeni, Suceava county. When I started, they had an old website covering only physiotherapy and a half-completed Google Business profile. Patients came almost exclusively from referrals, and people searching Google for “clinic Fălticeni” or “orthopaedics Fălticeni” had no way of knowing TrifMed existed as a clinic with 12 specialties.

I rebuilt the online presence from scratch: a new website with 26+ SEO-optimised pages (one per specialty, local pages for nearby towns, a medical blog, simple booking), complete MedicalOrganization schema and a redone Google Business profile. All in one project, one point of contact, delivered in 3-5 weeks.

The starting point

I started with a free audit, the same one I offer any business. The old site covered only physio and rehab, although the clinic had orthopaedics, cardiology, rheumatology, endocrinology, imaging and Holter ECG. None of these specialties had its own page, so Google had nothing to show someone searching for “cardiologist Fălticeni”. For “clinic Fălticeni”, TrifMed showed up on page four.

The Google Business profile had a generic category, four photos, no recent posts and unanswered reviews. MedicalOrganization schema was missing, as were local pages for patients from Suceava. The audit surfaced 14 prioritised issues: 6 with high, immediate impact and 8 with medium impact over the medium term. That list became the plan.

What I built, step by step

Structure first: a page for each of the 12 specialties, written the way patients search (not “orthopaedics and traumatology services” but “orthopaedist Fălticeni”, “orthopaedic consultation”). For orthopaedics and rehabilitation, which are covered by the national health insurance, a separate page for consultations with a referral. Then local pages for Suceava, for five specialties, because patients there drive 20-25 minutes to the clinic and search with their town's name. Plus a medical blog with articles about symptoms, not procedure names.

Technically, the site runs on Next.js and is hosted on Vercel, with static pages and optimised images, structured data for medical clinics on the clinic and service pages, and simple booking via form, phone and WhatsApp. I kept the same name, address and phone number everywhere (site, Google Business, directories), because any mismatch costs positions on Maps.

I rebuilt the Google Business profile completely: primary category “Medical clinic”, secondary categories for the main specialties (cardiology, rheumatology, orthopaedics), a description listing every specialty, photos of the premises and team, regular posts. I wrote a short guide for the team: how to ask for reviews and how to reply to them. Without their involvement, the profile would have stalled again.

The result, with Search Console numbers

36 hours after publishing, the site was on the first page of Google for “clinic Fălticeni” and “medical rehabilitation Fălticeni”. Within a few weeks, top 3 on Google Maps for medical clinics in the Fălticeni area. Those are the launch numbers. What matters more is what happened afterwards.

With the clinic's consent, I compared the first 17 days after launch (16.03-01.04.2026) with a later 91-day period (04.05-02.08.2026). Daily clicks from Google rose from 12.5 to 15.6 (+25%), impressions from 147 to 188 per day (+28%), and the average position climbed from 8.3 to 5.9. Over those 91 days: 1,420 clicks from 435 different queries. Click-through rate is 8.3%, double Google's 3-4% average for positions 5-6, because titles and descriptions are written for people, not for the algorithm.

The number that says the most: across queries visible in the top 10, clicks on medical services grew from 8.4 to 12.6 per day (+49%), while searches for the clinic's name went down. In other words, the growth doesn't come from patients who already knew TrifMed, but from new people looking for a service who found the clinic. A new website gives you one jump; the climb in the following months comes from monthly optimisation work.

What I'd do the same for any clinic

An audit before anything else, one page per specialty, local pages for the towns patients come from, Google Business treated as part of the site rather than an afterthought, and a team trained to ask for reviews. If you run a clinic or practice, read what I do concretely on the medical clinic website page, or request the free analysis and I'll show you live in Search Console what the numbers above mean.